Most of us associate Instagram with the farfetched feeds of celebrities and influencers hawking the latest trends. As a CRE professional, it might seem like a stretch to gather professional inspiration from Instagram, but we’re here to change your mind.
Because it’s such a widely used platform by younger generations, many commercial real estate companies are turning to Instagram to help them develop a more modern brand voice and drive awareness among crowds that might not otherwise pay attention.
We’ve curated a list of our favorite commercial real estate Instagram accounts that aren't only visually appealing but may even inspire you professionally. Go ahead and give these a follow to give your Instagram feed a much-needed refresh.
1. Architecture Hunter
Architecture Hunter’s account has a gorgeous aesthetic of clean, minimalist designs from residences and offices around the world. With over 2 million followers, its community appreciates and heralds good design.
2. Barbara Corcoran
Barbara Corcoran (Shark Tank) is our favorite real estate celebrity to follow. The upbeat blonde has an inspiring feed that will keep you current on all her latest podcast episodes, entrepreneurial ventures, and TV appearances.
3. CBRE
CBRE is a powerhouse when it comes to CRE thought leadership. Their feed serves up quotes and summaries from their articles and podcasts about current issues impacting the commercial real estate industry.
4. Coworking Instagram Accounts
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Convene
Convene’s Instagram feed is all about hospitality and amenities. It’s a great place to learn about the latest trends in office space perks.
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WeWork
If you’ve ever wondered what kind of spaces WeWork offers for coworking and what kind of work happens there, follow their account for an inside look.
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Industrioushq
Industrious does a great job of unpacking the motives of those who choose coworking spaces. Check out their IG feed to see how they meet the needs of their clients with the spaces they create.
5. Cushman & Wakefield
Want to learn more about your real estate broker? Cushman Wakefield's instagram focuses exclusively on their people — Taco Tuesdays, charity fundraisers, #tbts of former firm presidents, and shoutouts for individual recognition and accomplishments.
6. EQ Office
Check out EQ Office’s Insta for the best thought leadership on modern working life. The office-centric real estate investment company regularly puts out aspirational work content that’s worth your time.
7. ESI Design
For serious tenant-experience inspiration, check out ESI Design’s feed. The experience design firm merges interactive art with architecture and interiors — you’ll get an eyeful of some of the coolest spaces we’ve ever seen.
8. Gensler Design
You’ll definitely want to follow this leading firm of the architecture and design world. Gensler Design’s Insta takes you inside hip offices around the country, while the firm’s Gensler New York account will give you a peek at its NYC-based projects.
9. Herman Miller
Want to learn more about the tenant experience? Herman Miller has developed a reputation for beautiful, functional, and modern office furniture. Although they're not technically a commercial real estate firm, their feed features snapshots of pristine CRE and graphic design inspiration.
10. JLL
Stay up to date on what’s happening with the giant of commercial real estate services. You’ll also learn a thing or two about how a big company does corporate diversity and inclusion right.
11. Office Snapshots
The tagline is "amazing offices direct to your retinas" and it’s not wrong. You'll find furniture, design trends, and swoon-worthy offices to keep you inspired through the entire leasing process.
12. Suffolk Construction
Tune in to Suffolk Construction’s account for polished shots of gorgeous buildings and updates on the developer’s awe-inspiring architecture.
13. The Related Group
Head on over to The Related Group to get your fix of swanky high-rise buildings in a tropical paradise. Based in South Florida, this real estate development company offers an embarrassment of snapshots featuring palm trees, blue skies, and luxury living.
14. Tishman Speyer
This CRE behemoth has a beautiful, well-rounded feed that features inspirational artists, human-interest stories on the people who work in Tishman Speyer buildings, and insights from the company’s innovative employees.
15. Two Trees
Two Trees clearly has an Instagram pro on their hands. Their posts include texture and design inspirations, exploration of neighborhoods, and sneak peaks inside some of New York's most exciting properties. Follow them for a close look at the human side of real estate.
16. VTS
We may be biased, but the VTS Instagram is a great follow for anyone in commercial real estate looking for the latest in leasing technology. You’ll find tips on managing your work as well as updates on innovative leasing and asset tech.
Following hashtags can also give you inspiration and insight into modern work life and work spaces. Here a few good places to start: #modernoffice, #coworkingspace, #coworkinglife, #coworkingcommunity.
Happy scrolling!
