In an increasingly competitive space, CRE leaders are ramping up their efforts to attract the best commercial tenants in the market. For many companies, office space influences the type of talent they can attract. As the workforce becomes younger and more tech-driven, property managers need to consider how to modernize the office experience to meet the expectations of a new generation of employees.
Below are some tips to help you make it happen.
1. Offer a Modern Experience to Attract the Best Commercial Tenants
The modern professional uses an app to plan their commute, monitor their health, and even track their sleep. Why wouldn’t they use an app to help them navigate the office?
In a competitive market, finding tenants for commercial property is all about meeting the standards of the new, modern professional. By implementing a tenant experience platform like VTS Activate, you can meet professionals where they’re at by providing seamless online processes for every touchpoint imaginable—from the room and amenity booking to touchless, keyless entry—all accessible from a mobile device. Not only does this make the office experience more enjoyable for employees, but it also removes unnecessary administrative burdens on management staff—freeing up time for work that matters.
2. Consider a Digital Perks Program
To attract and retain quality commercial tenants, your building needs to offer perks that can reach a wide range of professionals. A perks program can address this problem. By offering a solution that gives professionals access to discounts on products and experiences, you can give your tenants a VIP experience—whether in the office or not. Offering a full range of events and activities at discounted rates for members brings enormous value to tenants and is an incredible way to incentivize commercial tenants to renew their leases.
3. Offer Digital Access and Visitor Management
Implement features like touchless entry, which allow employees and guests to enter the building via a QR code. Implementing mobile access is a win-win—it frees tenants from pesky keycards and fobs and protects them from germs at the same time.
Not only do automated entry systems effectively address health concerns, but they also do wonders for visitor management. Platforms like VTS Activate allow guests to receive and accept mobile invitations and confirm their identities before entry, creating a more secure and controlled environment for your tenants.
4. Take a Sustainable Approach
The increasingly millennial workforce doesn’t just want a tech-friendly workplace—they also have serious and growing concerns about the impact their office has on the environment. It’s no wonder studies show that modern tenants want to invest in space that is both economically and environmentally friendly.
Buildings can consider a number of factors to reduce energy costs—such as switching to more energy-efficient appliances and investing in smart thermostats to heat and cool the building. To make an even more drastic change, buildings with the infrastructure to do so should consider renewable energy systems to power their buildings, such as wind, solar, or geothermal systems. The power created from these systems can even be sold to local municipalities—presenting a potential new source of revenue for owners.
Not only do these solutions reduce energy costs, but they also keep tenants happy by making an active effort to reduce the carbon footprint of CRE.
5. Ensure Your Tenants’ Voices are Heard
Feedback matters. And with platforms like VTS Activate, not only can you collect key insights to learn more about how tenants use your space, but you can also use features such as in-app polls and surveys to directly collect qualitative feedback from tenants.
Additionally, tenant experience platforms make it easy to communicate with tenants via email, SMS, or notifications across multiple channels—whether in the app or on a building screen. Seamless communication means you can reach your tenants faster and more effectively, helping them better connect to the workplace.
Staying connected and in constant communication with professionals in your building has never been easier. And beyond creating ease and efficiency, tools like these help you retain tenants by ensuring that their voices are heard.
VTS can help you manage your commercial properties. Request a Demo today.
